Things like: how many times this product was “clicked”, was it taken to fitting room, was it already in the chart, did it make its way to the cash register? And what about the products on sale?
Neither is the art of product placement as it used to be. First of all, with high performance real-time surveillance you may place products closer to exits as they otherwise would be safe somewhere close to sales counter. Second, now that you can track the exact movements of your products, you may use the analytics as an advantage and customize your store layout more efficiently.
For example, one of Noccela customers assumed the so called prime time for one of their products was between 16–19 pm. After analytics they noticed that the actual peak was between 13–15 pm which made a huge difference in their way of thinking and selling the product.
Or, now you can build a pop-up store with surveillance! With Noccela solution you don’t actually even need walls to protect your goods from getting stolen. Because the system is basically built in the air and everything is digital, now it is possible to create stores with invisible walls. We just determine an area and if protected products are taken across its boarders, well you know what happens. An alarm goes off.