About us

About the company

Our refrigerators scream as they run out of food. Coffee machine prepares a mean cappuccino for us while we hurry home from work. Lights and other electric devices are controlled by simple commands coming from our mobile devices. Our cars drive by themselves. Retail stores use product surveillance from the 80’s. 

Today, Electronic Article Surveillance is outdated and simply not efficient as only 2% of shoplifters get caught. However, product protection is crucial in order to secure the future sales. If something is stolen, not only does the store lose the profit but also potentially a future sale to an honest customer.

With Noccela your surveillance and customer service will get a new life through the blueprints of your store. You will be able to control your store from bird’s-eye view as the whole store is brought to your mobile in a form of a map and categorized areas. 

Noccela is: 

  • Real-time positioning information turned into alerts and understandable graphics

  • World’s first product surveillance system brought to a mobile device

  • New and easy way to get rid of shoplifters and the shrinkage caused by them

  • The future of better customer service

Over five years of hard development of Noccela Ltd has produced the most reliable EAS and indoor positioning system on the market. We have a guaranteed sub-50cm indoor positioning accuracy in real +4000 m2 stores. Noccela employs a total of 19 people, of which 13 are engineers. Our indoor positioning tech has been developed by ourselves from PCB buildup to Cloud.

Noccela technology is based on:

  • Good understanding of what our clients really need

  • Broad mass-production capable subcontractor network

  • Fabulous work of former Nokia RF engineers

  • Intelligent Noccela Cloud

  • Years of testing at complex pilot sites giving the best feedback for our RnD

The value of location is greater than ever before

Investor relations

For questions or inquiries specific to investor relations
please contact: juuso@noccela.fi

Management & commercial team

Juuso Anteroinen

Chief Executive Officer

Tapani Talvitie

Chief Technology Officer

Riku Miettinen

Co-Founder

Toni Stenström

Sales Manager

+358 40 843 0694

Emma Peltonen

Marketing & Communication Manager

+358 44 333 1633

Ilona Valovirta

Customer Service Manager

Everything you know about retail is old fashioned

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