Noccela is a Finnish growth company specialised in the protection and security of the retail trade. Our mission is to significantly reduce losses incurred by shoplifting, estimated to be some 93 billion dollars per year globally.
The Noccela journey started in 2012. Riku was a store manager back then and he had seen an extensive change in the retail technology over the years.
Riku was looking for an answer to loss prevention from analytics, but realized that the real challenge was deeper down. One thing that had remained mainly unchanged during the transformation, he noticed, were the product tags.
A curious mind started wondering if the technology used for outdoor positioning could be used indoors, too. He met with a friend, Tapani, who had a broad knowledge of cloud technology and that day, the future of loss prevention technology was redefined.
Juuso Anteroinen CEO
Tapani Talvitie CTO
Riku Miettinen Director, Customer Relationships
Toni Stenström Sales Manager firstname.lastname@example.org | +358 40 843 0694